AWARD-WYNNING

MAKEUP MADE

TO MOVE IN

Longwear, clean, vegan, cruelty-free formulas

made to move with you throughout the day.

AWARD-WYNNING

MAKEUP MADE

TO MOVE IN

Longwear, clean, vegan, cruelty-free formulas

made to move with you throughout the day.

SHOP wyn

FEATURED PRODUCTS

SERENA'S PICKS

Real Simple Beauty Award Winner - Best Mascara - WYN BEAUTY BIG VISION LENGTHENING & DEFINING TUBING MASCARA
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BIG VISION

LENGTHENING & DEFINING TUBING MASCARA

$19.00

1 shade
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$19.00
MVP: MOST VERSATILE PIGMENT - ADVANCE

MVP: MOST VERSATILE PIGMENT

MULTIFUNCTION LIP & CHEEK COLOR

$21.00

8 shades
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$21.00
Taking Shape Brow Shading Pencil in shade Dark Brown

TAKING SHAPE

BROW SHADING PENCIL

$19.00

3 shades
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$19.00
Starting Line Peptide Infused Lip Liner in shade Overcome

STARTING LINE

PEPTIDE INFUSED LIPLINER

$19.00

8 shades
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$19.00
SAY EVERYTHING - TEACH

SAY EVERYTHING

MAX INTENSITY FEATHERWEIGHT LIPSTICK

$20.00

10 shades
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$20.00
GLIDELINE - FOCUS BLACK

GLIDELINE

LONGWEAR EYE PENCIL

$19.00

1 shade
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$19.00

WYN, YOUR WAY

We believe that beauty is personal, so you set the standard. Share how you WYN and tag us @WYN

DISCOVER THE PRODUCTS

BEAUTY BUILT FOR LIFE

You don’t stand still, so neither do we. Our clean, high-performing, ultra-hydrating formulas are designed to be in motion with you.

Lips

Eyes

FACE

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SHADE FINDER

MEET YOUR MATCH

At WYN, we're committed to living in color with confidence. Our products were formulated, tested, and perfected with deeper skin tones as the starting point — meaning everyone will find their match.

ABOUT THE BRAND

MAKEUP MADE TO MOVE IN

On and off the court, Serena’s strength has always been coupled with self-expression through beauty. She believes in the beauty of showing up as your best self, so WYN BEAUTY products are developed with clean, high-performing ingredients that wear beautifully all day.

ABOUT US